Health Insurance Daily

Educating Consumers About Health Care Still A Challenge

To hear some experts, consumer-driven health plans are the next big thing. H. Edward Hanway, CEO of Cigna, for example, predicts that nearly half of Americans with commercial health coverage will be in some kind of consumer-driven plan within two years.

Employers love the plans because they limit how much they have to pay for premiums. Employees are warming to the policies because they offer greater control over their care while offering the possibility of pocketing savings that result from making smart medical decisions.

Insurers offering the coverage have been quick to provide consumers with the information needed for these decisions through brochures, videos, Web sites and even a nurse for telephone consultation.

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posted by Mike @ 8:03 AM