Health Insurance Daily

Small Employers Are Ready To Embrace HSA Plans, But Broker Involvement Is Critical

The nation's small-business owners — ravaged by years of double-digit rate hikes — could turn to HSA-based plans in droves in 2006.

But insurance agents and brokers — typically the only source of information for small employers — could hinder adoption rates if they fail to understand the fundamentals of HSA-based plans.

Some insurance agents — typically small businesses themselves — have turned to HSA-based plans for their own staff.

Once brokers and agents understand the benefits of HSAs through first-hand experience, they are more likely to promote them to their clients, Koch explains. "Employers aren't going to [understand] this on their own."

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posted by Mike @ 7:30 AM