Health Insurance Daily

Traditional Health Plans Begin to Adopt Elements of Consumer-driven Approach

The lines between traditional health care insurance products and consumer-driven health plans are beginning to blur as insurers look to include consumerist elements in all product lines.

HMO, PPO and POS offerings are all being modified to incorporate features typically associated with consumer-driven health plan products.

The changes follow significant moves into the consumer-driven health plan market by large insurers.

In the past year, the two largest managed care insurers--UnitedHealth Group and WellPoint--have bought, respectively, Definity Health and Lumenos. Other major insurers such as Aetna have aggressively developed their own consumer-driven health divisions.

For more on this article, click on Consumer Driven Approach.

posted by Mike @ 12:05 PM