Health Insurance Daily

Insurers: Price Is Right For Generics

When Ray Metz went to see his doctor for his high blood pressure earlier this year, he was not surprised to get a free drug sample. Only it wasn't a well-known brand.

Instead it was a generic drug by the name of Lisinopril, a copy of the more expensive and better-known Zestril.

"The generic samples were given to me, and the price was right," said the 45-year-old psychiatric nurse from Pittsburgh. "I don't see any more reason to use an expensive brand with health-care costs the way they are. The cheaper prices, the better.

"Welcome to the new front in the multibillion-dollar war to get drugs in the hands of consumers.

To read this article in its entirety click on Prescription Drugs.

posted by Mike @ 12:30 AM